TY  - BOOK
AU  - Stanton, William J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing / 
SN  - 0071136703
U1  - 658.8  
PY  - 1994///
CY  - New York
PB  - Mcgraw Hill
KW  - Marketing
ER  -