Dalrymple, Douglas J. <br/><br/>
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 5th ed. 

 - 5E 
 - John Wiley 
<br/><br/><label>ISBN: </label>0471521930 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL