kotler, Philip <br/><br/>
Marketing management : analysis, planning, emplementation, and control / Philip Kotler. - 7th ed. 

 - 7E 
 - Prentice Hall 
<br/><br/><label>ISBN: </label>0135634792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT