00385nam a2200145Ia 4500001000500000005001700005008004100022020001500063082001400078100001900092245007400111250000700185260003300192650001400225229420261006003617.0120911s9999 xx 000 0 und d a0132286858 a658.8 KOT aKotler, Philip aPrinciples of marketing, 7th ed. / Philip Kotler, Gary Armstrong - 7E a7E aLondon : Prentice Hall, 1996 aMARKETING