00472nam a2200157Ia 450000100040000000500170000400800410002102000150006208200160007710000230009324500570011625000120017326000400018530000320022565000570025721620261006003429.0120911s9999    xx            000 0 und d  a0534252605  a659.132 JEW  aJewler, A. Jerome.  aCreative strategy in advertising / A. Jerome Jewler.  a5th ed.  aBelmont : Wadsworth Pub. Co., c1995  axiv, 389 p. : ill. ; 26 cm.  aAdvertising copy , Advertising layout and typography