Jewler, A. Jerome. <br/><br/>
Creative strategy in advertising / A. Jerome Jewler. 

 - 5th ed. 
 - Belmont : Wadsworth Pub. Co., c1995 
 - xiv, 389 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>0534252605 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy , Advertising layout and typography
<br/><br/><label>Dewey Class. No.: </label>659.132 JEW