Alroy, Alon. Event success : maximizing the business impact of in-person, virtual, and hybrid experiences / Alon Alroy, Eran Ben-Shushan, and Boaz Katz. - Hoboken, New Jersey : Wiley, c[2022]. - ix, 257 pages ; 24 cm. Includes bibliographical references and index. ISBN: 9781119817154 Subjects--Topical Terms: Special events.Marketing. LC Class. No.: GT3405 / A45 2022 Dewey Class. No.: 394.2 / ALR 2022