Trott, Paul.

Innovation management and new product development / Paul Trott. - Seventh edition. - Hoboken : Pearson, 2021. - xxi, 546 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

9781292251523


Technological innovations--Management.
Industrial management.
Product management.

HD45 / TRO 2021

658.575 / TRO 2021