Trott, Paul.
Innovation management and new product development /
Paul Trott.
- Seventh edition.
- Hoboken : Pearson, 2021.
- xxi, 546 pages : illustrations ; 24 cm.
Includes bibliographical references and index.
9781292251523
Technological innovations--Management.
Industrial management.
Product management.
HD45 / TRO 2021
658.575 / TRO 2021