West, Douglas, <br/><br/>
Strategic marketing :   creating competitive advantage / 
Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi. 
 - Fouth edition 
 - New York :   Oxford University Press,   2022. 
 - xxi, 571 pages :   illustrations (some color) ;   25 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198856764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making. Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135 .W47 2022 
<br/><br/><label>Dewey Class. No.: </label>658.8101 WES 2022