Armstrong, Gary (Gary M.) <br/><br/>
Marketing :   an introduction / 
Gary Armstrong, Philip Kotler, Marc O. Opresnik. 
 - Fifteenth edition 
 - Harlow:   Pearson,   2023. 
 - xxiv, 676 pages :   color illustrations ;   28 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292433103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415 A73 2023 
<br/><br/><label>Dewey Class. No.: </label>658.8 ARM 2023