Malhotra, N. K.  <br/><br/>
Marketing research :   an applied orientation /  
Naresh K. Malhotra. 
 - Seventh edition. Global edition. 
 - Harlow, England :   Pearson,   2020 
 - 882 pages ;   29 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781292265636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research Marketing research -- Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2 M24 2020 
<br/><br/><label>Dewey Class. No.: </label>658.83 MAL 2020