McDaniel, Carl, Jr. <br/><br/>
Marketing research /  
Carl Mcdaniel, Jr., Roger Gates. 
 - Twelfth edition. 
 - Hoboken, NJ :   Wiley,   [2021] 
 - xvii, 432p  24cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781119716310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2 M13 2021 
<br/><br/><label>Dewey Class. No.: </label>RS658.83 MAC 2021