TY  - BOOK
AU  - Mothersbaugh, David L.
TI  - Consumer behavior : : building marketing strategy 
SN  - 9781266114762 (paperback)
AV  - HF5415.33.U6 
U1  - 658.8342 MOT 2024 
PY  - 2024///]
CY  - New York, NY
PB  -  McGraw Hill LLC, 
KW  - Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies
N1  - Includes index
ER  -