00783nam a22002057a 4500 21136 20261006005255.0 21136 21136 231020b ||||| |||| 00| 0 eng d 9781266114762 (paperback) HF5415.33.U6 658.8342 MOT 2024 Mothersbaugh, David L. 23367 Consumer behavior : building marketing strategy / David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins. Fifteenth Edition. New York, NY : McGraw Hill LLC, [2024] xix, 824 pages : color illustrations ; 26 cm Includes index Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies. 11240 ddc OS 0 0 ddc 0 0 NU NU GEN 2023-10-20 130.50 0 658.8342 MOT 2024 1000024341 2023-10-20 00:00:00 140.50 2023-10-20 OS