Mothersbaugh, David L. <br/><br/>
Consumer behavior :   building marketing strategy / 
David Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins. 
 - Fifteenth Edition. 
 - New York, NY :   McGraw Hill LLC,   [2024] 
 - xix, 824 pages :   color illustrations ;   26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781266114762 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6 
<br/><br/><label>Dewey Class. No.: </label>658.8342 MOT 2024