Kotler, Philip  <br/><br/>
Principles of marketing /  
Philip T Kotler; Gary Armstrong with Marc Oliver Opresnik. 
 - Eighteenth edition, Global edition. 
 - Harlow, England :   Pearson,   2021 
 - 728 pages :   color illustrations ;   28 cm. 
<br/><br/><label>ISBN: </label>9781292341132 
<br/><br/><label>LC Class. No.: </label>HF5415  /  K87 2021 
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT 2021