Armstrong, Gary (Gary M.) <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler with Marc O. Oliver Opresnik. 
 - Thirteenth edition, Global edition. 
 - Harlow, Essex :  Pearson Education Limited,  c[2017]. 
 - 669 pages :  illustrations (colour) ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292146508 (pbk.) 1292146508 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketplaces.<br/>Pricing.
<br/><br/><label>LC Class. No.: </label>HF5415  / A73 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM 2017