TY  - BOOK
AU  - West, Douglas C.
AU  - Ford, John B. (John Battice),
AU  - Ibrahim, Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090 (pbk.)
AV  - HF5415.135 W51 2015
U1  - 658.8101 
PY  - 2015///]
CY  - Oxford, United Kingdom
PB  - Oxford University Press
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - Includes bibliographical references and index
ER  -