Strategic marketing
creating competitive advantage
West, Douglas C.
creator
Ford, John B. (John Battice)
1949
Ibrahim, Essam
text
Oxford, United Kingdom
Oxford University Press
c[2015]
Third edition.
monographic
eng
xxi, 571 pages : illustrations (some color) ; 25 cm.
Douglas West, John Ford, and Essam Ibrahim.
Includes bibliographical references and index.
Marketing
Decision making
Marketing
Management
HF5415.135 W51 2015
658.8101 WES 2015
9780199684090 (pbk.)
019968409X (pbk.)
190424
20261006005231.0
20822