West, Douglas C. <br/><br/>
Strategic marketing :  creating competitive advantage / 
Douglas West, John Ford, and Essam Ibrahim. 
 - Third edition. 
 - Oxford, United Kingdom :  Oxford University Press,  c[2015]. 
 - xxi, 571 pages :  illustrations (some color) ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199684090 (pbk.) 019968409X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.135  / W51 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8101  / WES 2015