Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 15th edition, Global edition. 
 - Harlow, England :  Pearson Education Limited,  c2016. 
 - 714 pages, 118 variously numbered pages  :  illustrations (some color) ;  29 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292092621 (pbk.) 1292092629 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / K87 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2016