Doganis, Rigas. <br/><br/>
Flying off course :  airline economics and marketing / 
Rigas Doganis. 
 - 4th ed. 
 - London ; New York :  Routledge,  c2010. 
 - xvi, 336 p. :  ill. ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415447379 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aeronautics, Commercial.<br/>Aeronautics, Commercial--Marketing.<br/>Airlines.<br/>Airlines--Marketing.
<br/><br/><label>LC Class. No.: </label>HE9780  / .D64 2010 
<br/><br/><label>Dewey Class. No.: </label>387.71  / DOG 2010