TY  - BOOK
AU  - Kotler, Philip.
AU  - Armstrong, Gary.
TI  - Principles of marketing
SN  - 9781292220178 (paperback)
AV  - HF5415 K87 2018
U1  - 658.8 
PY  - 2018///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -