Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - Seventeen edition, global edition. 
 - Harlow, England :  Pearson Education Limited,  c2018. 
 - 734 pages :  colour illustrations ;  28 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292220178 (paperback) 12922201719 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / K87 2018 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2018