Johnson, Gerry.

Exploring strategy / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regnér. - Eleventh edition. - Harlow, England : Pearson Education Limited, c2017. - xxviii, 558 pages : illustrations ; 27 cm.

Includes bibliographical references and index. Revised edition of the authors' Exploring strategy, [2014].

9781292145129 (pbk.)


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / J67 2017

658.4012 / JOH 2017