TY  - BOOK
AU  - Schiffman, Leon G.
TI  - Consumer behaviour / Leon G. Schiffman, Lazar L. Kanuk. - 5th ed
SN  - 0136690033
U1  - 658.8342 SCH 
CY  - Prentice Hall
KW  - Consumer          Motivation research (Marketing)
ER  -