Baines, Paul. <br/><br/>
Fundamentals of marketing / 
Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti. 
 - Oxford :  Oxford University Press,  c[2017]. 
 - xxiv, 376 pages :  color illustrations ;  25 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198748571 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / B16 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAI 2017