Walker, Gordon. <br/><br/>
Modern competitive strategy / 
Gordon Walker, Tammy L. Madsen. 
 - Fourth edition. 
 - New York, NY :  McGraw-Hill Education,  c2016. 
 - xviii, 395 pages :  colour illustrations ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789814636292 (paperback) 9814636290 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Industrial management.
<br/><br/><label>LC Class. No.: </label>HD30.28  / W17 2016 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / WAL 2016