Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber and Fiona Ellis-Chadwick. 
 - Eighth edition. 
 - Maidenhead :  McGraw-Hill Higher Education,  c[2016]. 
 - xxx, 813 pages :  colour illustrations ;  26 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077174149 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing Europe Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415   / J62 2016 
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB 2016