Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora,  Mary C. Gilly,  John L. Graham,  R. Bruce Money. 
 - 17th ed. 
 - New York :  NY McGrawHill Education ,  c[2016]. 
 - xxxvi, 662 pages :   colour illustrations ;   28 cm 
<br/><br/><label>ISBN: </label>9781259253065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT 2016