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  <titleInfo>
    <title>Marketing for hospitality and tourism</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip.</namePart>
  </name>
  <name type="personal">
    <namePart>Bowen, John T.</namePart>
  </name>
  <name type="personal">
    <namePart>Makens, James C.</namePart>
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  <name type="personal">
    <namePart>Baloglu, Seyhmus.</namePart>
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  <originInfo>
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      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Harlow, England</placeTerm>
    </place>
    <publisher>Pearson Education Limited</publisher>
    <dateIssued>c2017</dateIssued>
    <edition>7th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>680 pages :  illustrations ;  29 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu.</note>
  <subject>
    <topic>Hospitality industry</topic>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Tourism</topic>
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc">647.940688 KOT 2017</classification>
  <identifier type="isbn">978129215656</identifier>
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    <recordChangeDate encoding="iso8601">20261006005158.0</recordChangeDate>
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