Marketing for hospitality and tourism /  
Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 
 - 7th ed. 
 - Harlow, England :   Pearson Education Limited,  c2017. 
 - 680 pages :   illustrations ;   29 cm 
<br/><br/><label>ISBN: </label>978129215656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT 2017