TY  - BOOK
AU  - Palmer,Adrian
TI  - Introduction to marketing: theory and practice 
SN  - 9780199602131 (pbk.) :
U1  - 658.8 
PY  - 2012///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
N1  - Previous ed.: 2009; Formerly CIP; Includes bibliographical references and index
ER  -