Keller, Kevin Lane,  1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 4th ed., Global ed. 
 - Boston, [Mass.] ;  London :  Pearson,  c2013. 
 - 590 p. :  col. ill., ports. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273779414 (paperback) : 0273779419 (paperback) : 
<br/><br/><label>Nat. Bib. No.: </label>GBB368458  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016241854  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL 2013