David, Fred R.,

Strategic management : concepts / Fred R. David, Forest R. David. - 15th ed. Global edition. - Boston : Pearson, c[2015] - 426 pages : illustrations (colour), maps (colour) ; 28 cm

Previous edition: Boston, Massachusetts: Pearson, 2013. Includes index.

9781292016801 (paperback) : 1292016809 (paperback) :

GBB631277 bnb

016938134 Uk


Strategic planning.
Strategic planning--Case studies.

658.4012 / DAV 2015