Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 16th ed. Global edition. 
 - Harlow, Essex :   Pearson Education Limited,   c2016. 
 - 731 pages :  28 cm  color illustrations ; 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292092485 (pbk.) :  £57.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB551667  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2016