Kotler, Philip, <br/><br/>
Marketing management :  an Asian perspective / 
Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan. 
 - 6th ed. 
 - Singapore :   Pearson Education South Asia,   c2013. 
 - 983 pages in various pagings :  illustrations ;  28 cm 
<br/><br/> Previous edition published by Prentice Hall, 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789810687977 
<br/><br/><label>Nat. Bib. No.: </label>GBB420333  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Asia.<br/>Marketing--Management.--Asia
<br/><br/><label>Dewey Class. No.: </label>658.8   / MAR 2013