Kotabe, Masaaki,
International marketing /
Masaaki Kotabe, Kristiaan Helsen.
- 6th ed. International student version.
- Singapore : John Wiley & Sons Singapore, c[2015].
- xxiv, 595 pages : illustrations (black and white, and colour) ; 26 cm
Includes bibliographical references and index.
9781118830284 (paperback) : £192.99
GBB5E2754 bnb
Export marketing.
658.84 / KOT 2015