David, Fred R.

Strategic management : concepts and cases / Fred R. David. - 12th ed.International ed. - Indianapolis, Ind. : Prentice Education, c2009. - 326 p. : ill. ; 28 cm.

Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007. Formerly CIP.

Includes bibliographical references.

9780135013205 ( pbk.) : £46.99 0135013208 (pbk.) : £46.99

GBA825952 bnb

014537780 Uk


Strategic planning--Case studies.
Business planning--Case studies.

658.4012 / DAV 2009