Kotler, Philip, <br/><br/>
Marketing for hospitality and tourism / 
Philip R. Kotler, John T. Bowen and James Makens. 
 - 6th ed., Pearson new international edition. 
 - Harlow, Essex, England :  Pearson Education,   c[2014]. 
 - ii, 630 pages :  illustrations (black and white, and colour) ;  28 cm. 
 - Pearson custom library .
<br/><br/> Previous edition: 2010.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292020037 (pbk.) :  £73.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB433283  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry.<br/>Tourism.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT 2014