Kotler, Philip <br/><br/>
Marketing management:analysis,planning,implementation,and control / Philip Kotler. - 8th ed. 

 - 8E 
 - Prentice Hall 
<br/><br/><label>ISBN: </label>0130980056 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT