Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - Twelfth edition, Global edition. 
 - Harlow, Essex :   Pearson Education Limited,   c[2015]   
 - 672 pages :  colour illustrations ;  28 cm 
<br/><br/> Publication date from publisher's website. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292016788 (paperback) 1292016787 (paperback) 
<br/><br/><label>Nat. Bib. No.: </label>GBB473578  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM 2015