Kother, Philip <br/><br/>
Maketing management: analysis, planning, implementation, and control / Philip kotler. - 9th ed. 

 - 9E 
 - Prentice Hall 
<br/><br/><label>ISBN: </label>0132613638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT