00822cam a2200229 i 45000010006000000050017000060080041000230100017000640200042000810400028001230420008001510500023001590820022001821000031002042450126002352500012003612600043003733000062004165040067004786500023005457000024005681981920261006005118.0120214s2012    njua     b    001 0 eng    a  2012004018  a9781118027066 (pbk. : acidfree paper)  aDLCbengcDLCerdadDLC  apcc00aTS195.4b.K65 201200a658.564bKLI 20121 aKlimchuk, Marianne Rosner.10aPackaging design :bsuccessful product branding from concept to shelf /cMarianne Rosner Klimchuk and Sandra A. Krasovec.  a2nd ed.  aHoboken, New Jersey :bWiley, cc2012.  aviii, 246 pages :billustrations (chiefly color) ;c23 cm  aIncludes bibliographical references (pages 233-234) and index. 0aPackagingxDesign.1 aKrasovec, Sandra A.