Klimchuk, Marianne Rosner.

Packaging design : successful product branding from concept to shelf / Marianne Rosner Klimchuk and Sandra A. Krasovec. - 2nd ed. - Hoboken, New Jersey : Wiley, c2012. - viii, 246 pages : illustrations (chiefly color) ; 23 cm

Includes bibliographical references (pages 233-234) and index.

9781118027066 (pbk. : acidfree paper)

2012004018


Packaging--Design.

TS195.4 / .K65 2012

658.564 / KLI 2012