Preston, Chris, 1961- Event marketing : how to successfully promote events, festivals, conventions, and expositions / C. A. Preston. - 2nd ed. - Hoboken, NJ : John Wiley & Sons, c2012. - xix, 300 p. : ill. ; 25 cm. ISBN: 9780470891070 Subjects--Topical Terms: Special events--Marketing. Dewey Class. No.: 659 / PRE 2012