01708cam a2200265 i 450000100060000000300040000600500170001000800410002702000290006804000280009704200080012505000220013308200230015508400230017810000320020124501150023325000120034826000430036030000600040349000380046350000480050150400670054952007940061665000320141019768OSt20261006005114.0130613s2014    njua     b    001 0 eng    a9781118626771 (hardback)  aDLCbengcDLCerdadDLC  apcc00aGT3405b.G65 201400a394.2068bGOL 2014  aBUS0810002bisacsh1 aGoldblatt, Joe Jeff,d1952-10aSpecial events :bcreating and sustaining a new world for celebration /cProfessor Joe Goldblatt, Ed.D., FRSA.  a7th ed.  aHoboken, New Jersey :bWiley, cc2014.  axxvi, 406 pages :billustrations (some color) ;c25 cm.0 aThe Wiley event management series  aPrevious editions have different subtitles.  aIncludes bibliographical references (pages 378-385) and index.  a"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability, technology, security/risk management, and the impact of social media on events and event marketing. 15 all-new case studies have been included, as well as a brief glossary of terms at the end of each chapter to further define the terms used in the chapter"-- 0aSpecial eventsxManagement.