Chaffey, Dave, 1963- Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson Education Ltd. ; c2012. - xxix, 698 p. : col. ill. ; 27 cm. ISBN: 9780273746102 (pbk.) 0273746103 (pbk.) Subjects--Topical Terms: Internet marketing. Dewey Class. No.: 658.872 / CHA 2012