Zeithaml, Valarie A.  <br/><br/>
Services marketing :   integrating customer focus across the firm /  
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 6th ed. 
 - New York, NY :   McGraw-Hill/Irwin,  c2013. 
 - xxvii, 642 p. :  ill. ;   26 cm. 
<br/><br/><label>ISBN: </label>9780071086967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries Marketing. <br/>Customer services. <br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8   / ZEI 2013