Allen, Judy, 1952- Marketing your event planning business : a creative approach to gaining the competitive edge / Judy Allen. - Mississauga, Ont. : Wiley, c2004. - xxii, 246 p. ; 24 cm. ISBN: 470833874 Subjects--Topical Terms: Special events--Planning. Special events industry--Marketing. Dewey Class. No.: 394.20688 / ALL 2004